breaking fabrics on show
Magista obra 2 agresearch showed off its groundbreaking fabrics at Fashion Week today, highlighting that the trade latest soccer boots event is about more than champagne and schmoozing.
The stateowned research institute AgResearch promised “an exciting future for New Zealand wool” if commercial partners can be found to bring its four new highperformance fabrics to market.
Innovations include the ability to dye fabrics in dramatic and brighter ways and to produce wool with antiodour, antibacterial qualities that require less frequent laundering. Environmental sustainability is another selling point.
“We hope through Fashion Week we can get partners latest soccer boots who make these fabrics a reality, said textile scientist Stewart Collie.
AgResearch wants to licence the technology it has developed to apparel and textile manufacturers here and overseas to provide more valueadded opportunities for New Zealand wool growers.
The Lincolnbased research team’s fabrics are merino, or merinorich, but some magista obra 2 have been twinned with synthetic fibres for added durability.
One of these fabrics, called Fortitude, is already in production for martial arts clothing, replacing heavier, less absorbent cotton cloth with a more comfortable woolmix stretch.
Dunedinbased company Gimono has been developing Fortitude for five years, and commissioned AgResearch to come up with a comfortable latest soccer boots alternative to the cumbersome gi or wrapstyle uniform fighters wear.
The couple behind the company has put more than $500,000 into getting the product ready for sale and has high hopes it will take off internationally.
It’s a third of the weight and absorbs moisture better than the traditional heavy cotton cloth and will cost less.
The idea for Fortitude came out of discomfort, with blackbelt judo exponent Grant Scott and his partner Lavinia Calvert deciding they could come up with something better. They plan to target the growing number magista obra 2 of mixed martial arts enthusiasts magista obra 2 who mostly buy their uniforms online.
“There’s no reason the modern merino fabrics can’t make it into a whole range of sports applications maybe even a rugby jersey, Collie said.
On Thursday the fabrics will be shown on the runway, with 10 top designers having shaped them into highfashion garments. One of those designers Kylee Davis of Stitch Ministry said she would put the the eyecatching fabrics in her production straight away if they were available commercially Theresa Brady of Sable Minx said she was particularly impressed with a fine merino with a dense knit that held its shape remarkably well.
It’s the second time AgResearch has showed its work at Fashion Week. Two years ago it came up with other easy care and stretch fabrics, including a machinewashable man’s suit. Some of this work is now commercialised, though progress on getting stab and flame resistant fabrics to market is ongoing magista obra 2.