From guys to women
Hypervenom tf mercurial victory ag it was just too good for men alone so when women started buying for themselves, Raoul decided it had to expand. A SEXY French name, quality fabrics, wellcrafted designs and stylishly edgy marketing have helped catapult Raoul to international stardom. “We noticed women were buying the shirts for themselves and altering them to fit so we started Raoul Ladies, explains Douglas Benjamin, the CEO of FJ Benjamin (S) Pte Ltd which owns Raoul, in an email interview from Singapore. Douglas Benjamin, CEO of FJ Benjamin (S) Pte Ltd, and his wife, Odile Benjamin, the divisional director for licensing and product development, make a fashionable team that heads the Raoul brand.
His wife, Odile Benjamin, who is the divisional director for licensing and product department, helmed the women’s line. Odile works with a small team of designers and product developers to come up with a cohesive look between the Men’s and Ladies’ for Raoul. Looking at how stylish this couple is, it explains mercurial victory ag the matching “his and hers” designs that are apparent in the brand. Benjamin says that the design team starts off by defining who their customers are young executives as well as CEOs. Raoul, he adds, avoids complicated products that are difficult to understand, as the brand believes in coming up products that anybody can wear and assemble together to take the wearer from work to play. That philosophy has created bestsellers out of the core range of men’s shirts and ladies readytowear. hypervenom tf He attributes the success to the fact that the materials used are mercurial victory ag woven in the same mills that produce fabrics for international luxury brands. As with other brands, Raoul has also expanded to accessories and Benjamin says their bags are equally wellreceived by their customers. “The Raoul customer is assured of a standard that offers good value at a realistic price, and all of our ties, belts and shoes are 100% Italianmade, hypervenom tf he adds. The FallWinter 2007 collection features crocodile and snake skins for mercurial victory ag the bags. “Our customers appreciate that even though we have handbags made in leather and other materials, we also have exotic skins and this highlights once again that Raoul is not only about design, but also quality, explains Benjamin. Will Raoul have any qualms about using real fur in future collections? “Never say never. I am not sure what we will be using in the future but we could use some real fur. It just depends on how the trends go, Going forward, Benjamin promises an exciting mix of luxury and the exotic in his SpringSummer 2008 collection a sort of play back of 40s elegance in a relaxed St. Tropez mood, with bold colours prominently featured. “We already have a wellreceived line of accessories, bags, shoes and timepieces but ultimately, we would like to create a lifestyle brand and it will be a natural evolution to add more product lines, he says. Related Story: mercurial victory ag hypervenom tf.