Vera Wang to focus on bridal at Shanghai Fashion Week
Mercurialx kids us designer Vera Wang is to show bridal and readytowear collections at Shanghai Fashion Week on October 19, while the brand plans to open a giant Shanghai showspace in late 2012/early 2013, reports WWD on October 9.
The CFDA womenswear designer of the year in 2005, Wang has become a household name due to her famous bridal gowns, referred to in shows like Sex and the City. A former figure skater, Wang was born and raised in New York City to parents who came from Shanghai.
The designer will be making something of a homecoming when she shows her SpringSummer 2013 readytowear and bridal collections in the city during this October’s Shanghai Fashion Week. Wang will be trying to make the most of Asia’s giant fashion audience, assembled in one of the new finance capitals of the Far East.
The brand’s Shanghai boutique, according to Vera Wang’s president Mario Grauso, is set to open in late December or early January at 245 Madang Road. The 4,752squareft store will be split over two levels and contain three bridal lounges and a VIP suite with polished concrete floors mercurialx kids and dark veneered walls with blackened steel accents.
Wang is following an aggressive expansion strategy in the Asian market. The designer recently opened a Hong Kong store, a 1,200squarefoot space at 39 Staunton Street. Before that was a larger 1,355squarefoot Japanese store which opened this summer in nike cr7 mercurial vapor the upmarket Ginza area of Tokyo. Wang has also opened bridal boutiques in London, Moscow, Sydney and Seoul. The brand’s Beijing boutique is planned for 2014.
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